Forrest Anderson

Consultant 

Forrest has 30+ years of branding, research and communications experience with numerous Fortune 500 companies. Companies he has worked with include:

  • Disney
  • Glaxo
  • IBM
  • McDonald's
  • Nature Conservancy
  • Verisign
  • Sara Lee
  • Weyerhauser
  • Cisco
  • Sun Microsystems
  • Fujifilm
  • Pricewaterhouse Coopers

Forrest received a B.S. with distinction from the University of New Mexico and graduated from Northwestern's Kellogg School with an MBA in marketing and management policy.

Forrest is a founding member of the Institute for Public Relations Commission for PR Measurement and Evaluation. He has written and co-authored a number of white papers and is a recognized leader in the marketing and market research community.

White Papers:

  • Setting Measureable Public Relations Objectives,
    By Forrest W. Anderson and Linda Hadley
    http://www.instituteforpr.org/research_single/measureable_public_objectives/
  • Additional articles at:
    www.forrestwanderson.com/free.htm
    http://forrestwanderson.blogspot.com

Books:

  • The Social Media Planning Guide