The Social Media Planning Guide

 

The Social Media Planning Guide

The popularity of Social media has exploded in the last five years. What began as a subset of the Web, Social Media Sites have collectively become their own media channel – just as important as TV or the Web itself. This new channel has created the most radical marketing and communications shift in 50 years.

The purpose of this handbook is to help you start, or improve, your program of social-media marketing.

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The Social Media Planning Guide (PDF, 112 pages 1.3 MB;)