Step 6: Refine Concepts & Deliver Product

Primary Purpose:

To complete the Fast-Track Branding process.

Objective:

Consultant fully refines the 10 best concepts for testing, implementation, or forwarding to the client’s agency.

Process:

Two meetings.

• Second draft of completed concepts presented to client for feedback (meeting).
• Revision presented / approval process (meeting).

Deliverable:

Ten fully designed branding concepts.

Next Step:

Client may test the concepts, decide which to implement without testing, or forward to agency for implementation.

Comment:

Once all decisions have been made and the testing completed, the Brand Architecture worksheet is updated to reflect the new structure of the brand.

Estimated Working Days: 6