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BrandEquity Consulting believes that the more the client knows about their brand, the more effective they will be in marketing their product/service. To this end, we have made our books available for download.
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"Branding: The 6 Easy Steps"
Dave Dunn has synthesized 30 years of professional, hands-on experience with branding into a simple, easy-to-understand guide aimed specifically at helping executives, from small businesses and non-profit organizations to large corporations, develop and manage their brands. Branding: The 6 Easy Steps makes basic branding simple, complete with three new concepts, worksheets and a glossary of 125 terms to help you.
CLICK HERE TO OPEN A NEW WINDOW for more information and to purchase your copy. |
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"Inventing Big Ideas "
If you’re like most business leaders, you know that big ideas are critical to your success, but you don’t know how to invent them. Thinking of big ideas is one of the most critical activities you can engage in to keep your company alive in today’s competitive marketplace. Inventing Big Ideas gives you a step-by-step guide to generate new ideas, and shows you what it takes to implement them to make your business grow faster than your competitors.
CLICK HERE TO OPEN A NEW WINDOW for more information and to purchase your copy.
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WHITEPAPER — "Warning: Your Web Site
May Be Killing Your Brand."
At any point, up to 40 percent of sites on the Web are doing damage to the business or organization that sponsors them. See how yours measures up. Click here to download
(PDF - 12 pages - 8.6 MB)
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