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About Us

BrandEquity Consulting (BEC) is a strategic partner of e-agency, a leading branding communications firm. We are different from other branding firms in the way we think and the way we work.

Key Points About Our Practice

  • You can engage us for either a small assignment or a major project.
  • We fully understand the total scope of branding — all 67 elements and sub-elements. Refer to our book: Branding: The 6 Easy Steps.
  • We developed a unique process to develop a brand’s architecture — the foundation for developing bold brand strategies.
  • We have developed a 10-step thinking model for developing big ideas on demand. Refer to our book: Inventing Big Ideas.
  • Collaboration is important. We work best when a client is actively involved.
  • Our team has worked in a wide range of industries — both on the consulting side and the client side — so we understand first-hand the need for practical solutions.
  • You get senior people (30+ years of experience) working on your project. All our branding projects are led by Dave Dunn or Forrest Anderson — respected branding veterans.

Management Team

Dave Dunn
Managing Principal
Forrest Anderson
Principal
   

 


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