Dave is president of Branding Communications, located in the San Francisco Bay Area. He has spent more than 25 years as a branding professional working for start-ups, Fortune 500 firms and non-profit organizations.

Dave’s branding experience started in business school when he and his roommate founded Re-Con Systems, which went public eight months after graduation

He started his traditional business career working for
J. Walter Thompson Advertising in its New York office. His career also includes stints at Dancer, Fitzgerald & Sample and the San Francisco office of Saatchi & Saatchi, where he was senior vice president and board director, responsible for the HP account.

He has gained hands-on experience with more than two dozen brands of some of the nation’s largest consumer package-goods companies. His experience includes new product introductions, brand building and brand restaging for:

In 2002, Dave was honored as the “Entrepreneur of the Year” by the Oakland Metropolitan Chamber of Commerce. Dave is a graduate of Stanford University and has an MBA from the Wharton School of Finance and Commerce. He has authored a number of marketing articles and written three books on branding: Branding: The 6 Easy Steps, Inventing Big Ideas and Brand Architecture: Blueprint for Success. Dave is active in the community and served as chairman of the board for the Oakland Convention & Visitors Bureau from 2005 - 2007.